Nike - Play New x Olympics

Project Management + Production for Nike EHQ (AV, Stills, Illustration, OOH+ Store design)

Illustrators // Eliud Kipchoge + Dina Asher-Smith by Darien Birks // Malaika Mihambo + Bebe Vio + Rudy Gobert by Daniel Clarke

To celebrate Nike athletes taking part in the 2021 Olympic games, we created bespoke illustrations showcasing their winning mentality. These appeared across social and in retail. We also created some accompanying short films which gave insight into each athlete’s approach and values that were showcased in the run up to the games.