Nike - World Cup 2023 England Women’s Team ‘Like a Lioness’

Agency - Wieden + Kennedy London // Director Sophia Ray at Academy

Project management + Production for Nike (AV + Stills)

Despite recent record-setting attendance and improving coverage, women’s football still doesn’t get the attention and credibility it’s earned. With W+K London, we created a campaign that brings WWC to the centre of attention fusing culture with Lionesses by working with Ms Banks to create a bespoke track to launch the team’s journey into the World Cup 2023.