Nike - Well Festival London 2024

Design agency - Hotel Creative // Digital design agency - Uncanny Valley // Production agency - 160over90

Project Management + Production across event design, execution and rollout.

On March 2nd 2024, Nike London launched the very first Well Festival London. A day of movement, mindfulness and sound with the Nike Well Collective.
With music sitting deep in the city’s core, the Nike Well Festival merged the sounds of some of Nike affiliated artists and DJs with holistic fitness so that consumers could experience a new way to move.

The Nike London Brand Creative studio concepted the full immersive experience including retail pop up, this was then rolled out across EMEA.